Know what content distribution is all about and how you can apply it to your brand to gain exposure and increase your audience.
Content distribution revolves around many things in the marketing circle that it can’t be pinpoint to a certain thing. Is good that you know much about it as it stands as one of the priorities in your marketing and promotion strategy to-do list because the success of a content can be attributed to the distribution mechanism applied to it.
This has nothing to do with how quality your content is, having a good content without a good content distribution strategy is same as your content don’t exist or no one will know about it. It assumes that with the help of this post, it will be clear to us ways to adopt content distribution strategies.
Content Distribution is the act of promoting content to online audiences in multiple media formats through various channels. These channels can be categorized into three groups: Owned, Earned, and Paid.
Paid Content Example – Pay per click, Paying influencers for shares and retweets, social media advertising and display ads.
Owned Content Example– Examples include websites, blogs, and social media channels.
Earned Content Example – Recommendation, Reviews, Reposts by yourself or third parties, Word-of-mouth and Shares.
Content distribution can be in so many forms ranging from a blog post, infographics, videos etc. This can be as much as you can think of, if you can imagine it, then it is possible.
Content distribution is not content marketing, both are different phenomenal. First let’s differential then by definition. What is Content Distribution? Content Distribution is the act of promoting content to online audiences in multiple media formats through various channels. Now we know what content distribution is, so let see the definition of Content marketing.
What is Content marketing?
According to Wikipedia, Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users.
From the definition of these two terms, we can see that Content Distribution is one part of Content Marketing but is not content marketing. This means Content Marketing involves Content creation, Content publishing and Content Distribution, with this we can say a Content distribution is a subset of Content Marketing.
When content has been created and published, the next thing to do as a part of your content marketing plan is to distribute it to the target audience. We can say Content marketing is not complete with content distribution because your content is a good as nobody know it or doesn’t exist if you don’t distribute it.
Key Things That Determine the Success of Content Distribution Strategy
Audience is key to the success of any content distribution strategy. It will be a waste distributing a content without knowing the audience you are targeting, their locations and what content that suit them best or the one they will find interesting.
Most brands spent a whole lot in using Paid Content Distribution to target a large audience base BUT which in most case misses the right audience
Brands go wrong especially when it comes to using paid media, as they tend to spend a lot of money marketing to wide, broad audiences using generic ad content, which usually misses its intended target. Content that is not targeted will irritate its recipients and lead to negative earned media.